How Does Radio Commercial Production Work?
We'll produce fantastic commercial production for your radio campaign - from brief to broadcast.
Radio is different to any other media as it's all about sound, which is why radio commercial production is such a specialist area. We have in-house radio commercial production specialists Red Apple Creative so we utilise their skills and facilities to deliver great radio commercials.
If we’ve already been working with you to book your radio campaign we're in great position of understanding your objective already. If not, then we’ll start by taking a full brief to find out what you want your radio commercial production to deliver.
We'll develop creative concepts in to radio scripts to present back to you. We also organise clearance from the RACC (Radio Advertising Clearance Centre) on all radio commercial production.
When the scripts are ready they go in to production at our in-house studio facility - SNK Studios. Our radio commercial production team have years of experience and will bring your radio scripts to life by directing the voiceover, adding music and mixing sound effects to finally present you with a polished version of your radio commercial production.
We then have to distribute the radio commercials to the right radio stations in time for your scheduled radio campaign start date. We make sure that the radio stations receive all of the necessary broadcast information to be able to go on air.
That is a very brief summary of radio commercial production and what it takes to get you on air. It is a more in-depth process so if you want to find out how to produce a brilliant radio commercial please get in touch.