This week’s blog takes a look at the recent IAB Sound Investment, how an English international football player is taking over the Radio X airwaves, RAJAR’S youth measurement survey and of course the highly anticipated ‘Podcast Pick of the Week’.
We take a look at this weeks Rajar figures- keep your ear to the ground with Soundbites!
Commercial radio has overtaken BBC listening for the first time in 15 years!
This is in some ways unsurprising as the sector has seen vast increases in its capabilities thanks to the digital space it can now occupy.
Greater content capability, more station variety and the consolidation of local and regional stations has concentrated talent resources and output has become sharper.
Quarterly listening figures for radio stations across the UK show there have been great gains for stations in both pairs of ears, but some very impressive increases in hours for some proving that content is improving. The data also shows that the medium continues to thrive both in a digital world and with young audiences.
The big news from this quater's RAJAR is the shift in the London commercial radio line up, KISS has taken the number spot for reach for the first time ever.
Notching up 1.912 million listeners the youth brand station is followed by Capital with 1.869 million listeners.
A quick summary of the key facts from the latest RAJAR survey.
91% of the UK adult population tunes into radio each week (48.4 million) for an average of 21.3 hours each.
While Kiss posted in biggest ever national figures at over 5 million weekly reach, Capital has been crowned the UK’s biggest commercial radio brand with 7.7 million listeners.
Absolute Radio saw great gains adding 590,000 listeners taking its total to 3.8 million. Absolute’s London service was up 10% year on year but the big story is digital station Absolute 80’s which has posted record figures of 1.17 million making it the biggest all digital commercial radio station.
Radio has had the steady hand of RAJAR to generate its audience research and the RAB for further industry insight and being always curious to the habits of the listening population we were keen to see how much similarity and difference would be found from existing research.