We take a look at this weeks Rajar figures- keep your ear to the ground with Soundbites!
Commercial radio has overtaken BBC listening for the first time in 15 years!
This is in some ways unsurprising as the sector has seen vast increases in its capabilities thanks to the digital space it can now occupy.
Greater content capability, more station variety and the consolidation of local and regional stations has concentrated talent resources and output has become sharper.
It’s Walk to Work week this week (although for those of you affected by the recent tube strikes this may have seemed to have already occurred!)
Not only is walking proven to have beneficial health effect (as well as saving your some cash and the planet some unnecessary Co2!), you can also catch some great entertainment on the move.
A quick summary of the key facts from the latest RAJAR survey.
91% of the UK adult population tunes into radio each week (48.4 million) for an average of 21.3 hours each.
While Kiss posted in biggest ever national figures at over 5 million weekly reach, Capital has been crowned the UK’s biggest commercial radio brand with 7.7 million listeners.
Absolute Radio saw great gains adding 590,000 listeners taking its total to 3.8 million. Absolute’s London service was up 10% year on year but the big story is digital station Absolute 80’s which has posted record figures of 1.17 million making it the biggest all digital commercial radio station.
Yesterday saw the first of the new Sunday morning show's on LBC 97.3 with TV's Larry Lamb