link.png How Are We Consuming Audio Content

We’re lucky enough to be part of the Internet Advertising Bureau’s Online Audio Council. At the most recent event Audiencenet shared the results of their research into listening habits for all audio.
Radio has had the steady hand of RAJAR to generate its audience research and the RAB for further industry insight and being always curious to the habits of the listening population we were keen to see how much similarity and difference would be found from existing research.