February 5, 2015
The big news from this quater's RAJAR is the shift in the London commercial radio line up, KISS has taken the number spot for reach for the first time ever.
Notching up 1.912 million listeners the youth brand station is followed by Capital with 1.869 million listeners.
October 23, 2014
If you were one of the kagool wearing radio brigade anxiously waiting up for another 12 midnight announcement of the ‘mixed bag of results’ (RAJAR W3 2014), then like me you might well have felt slightly overwhelmed at the abundance of the statements of broad data facts hurtling through the ‘twitter-sphere’ like an out of control ‘Tardis’.
September 18, 2014
Ahoy, Matey (Hello, my friend!)… Its’ international Talk Like A Pirate Day. Albeit a rather strange and unconventional day but one filled with arr..ing and yo-ho-ho..ing. Avast ye (Pay attention) on this fine day we thought we could talk about stations with fitting and unusual names.
Now blimey (something said when one is in a state of surprise) Cornwall’s very own Pirate FM is the perfect station of the day. The station was founded on the 3rd of April 1992 and serves the whole of Cornwall. Ya (you) should take a look: http://www.piratefm.co.uk/.
July 31, 2014
Tim McCabe Head of Commercial Partnerships at Red Apple Creative and Radio Results, on the latest RAJAR Report: Q2 April-June 2014
June 2, 2014
According to analysis from WARC and the Advertising Association the radio sector has posted results showing the highest growth in 6 years.
May 15, 2014
The results are in and another great set of figures for stations around the country, with digital yet again pushing forward.
May 14, 2014
It’s Walk to Work week this week (although for those of you affected by the recent tube strikes this may have seemed to have already occurred!)
Not only is walking proven to have beneficial health effect (as well as saving your some cash and the planet some unnecessary Co2!), you can also catch some great entertainment on the move.
May 13, 2014
Last night saw the annual celebration of radio production and programming with the Radio Academy Awards and it was Absolute who cleaned up at this year’s ceremony.
March 31, 2014
Lots to celebrate this weekend. Mother’s Day, the start of British Summer time, the return of Lewis Hamilton’s winning form and a Grand Prix for our sister company SNK Studios at the IVCA awards!
February 6, 2014
A quick summary of the key facts from the latest RAJAR survey.
91% of the UK adult population tunes into radio each week (48.4 million) for an average of 21.3 hours each.
February 5, 2014
London was chaos this morning (5th Feb 2014) due to the 48 hour tube strike as commuters were stranded at stations and the roads were jammed.
However there are alternatives and our client Citrix used radio advertising to it's full potential to promote its web conference software, GoToMeeting
December 12, 2013
Actively blocking advertising messages by the use of Adblocker or other software apps is becoming frighteningly more common.
The high drive for metric based analysis and mass ad serving to deliver the ‘visit to serve’ ratio that your model demands may be the tipping point for many consumers.
November 19, 2013
Advertising on radio and online audio platforms such as Spotify should be added to your marketing plan and here are 5 simple reasons why.
November 14, 2013
Internet Week Europe was supported again this year with a series of events at the Internet Advertising Bureau’s head office.
Last night we took to the stage along with our peers to discuss the Future of Audio.
October 24, 2013
The votes are in and we can reveal that youth radio is the hero of this quarter’s RAJAR results.
While Kiss posted in biggest ever national figures at over 5 million weekly reach, Capital has been crowned the UK’s biggest commercial radio brand with 7.7 million listeners.
October 18, 2013
There was a very poignant moment for me recently as it was the birthday of two great loves in my life - radio and Spotify.
October 14, 2013
Brands using radio in their advertising are rewarded with almost 8 times their return on investment (ROI).
The research published last week by the Radio Advertising Bureau (RAB) has been a year long in the making, collating data from multiple industries and agencies.
October 9, 2013
Music fans have been gifted with a great new gadget from the BBC.
Playlister is an exciting and innovative addition to any music lover’s software toolkit.
October 8, 2013
On Monday 8th October 1973, LBC took to the airwaves as the UK's first commercial radio station. Radio has come a long way since then, there are now over 300 radio stations and the digital revolution is changing the way we listen.
October 3, 2013
From Monday 7th October London’s Choice FM makes way fro Global’s latest brand, Capital Extra.
Choice FM has been part of London’s radio dial for 18 years, even taking on a Birmingham license for some time.
September 24, 2013
Another accolade for online streaming’s darling, Spotify has proved it’s brand dominance by being the only tech company to break into the Cool Brands top 20 this year
September 19, 2013
There is an interesting debate with using music in commercials. It’s undisputed that music applies a textual and emotive layer to your audio or filmed commercial.
The debate of whether using pre-existing music that has a heritage and resonance with your intended audience or creating a bespoke piece is best.
September 16, 2013
The end of an era for the BBC has proved to be an exciting new chapter for Global’s Choice FM.
Radio’s hip hop music pioneer announced his new weekly show on the station begins this Saturday (21st September) at 9pm.
August 1, 2013
So a quick snapshot of how UK radio has fared in the Q2 RAJAR stats….
Absolute Radio saw great gains adding 590,000 listeners taking its total to 3.8 million. Absolute’s London service was up 10% year on year but the big story is digital station Absolute 80’s which has posted record figures of 1.17 million making it the biggest all digital commercial radio station.
July 25, 2013
Cambridge radio station Star 107 is set for a week long re-brand in honour of newest member to our Royal family.