February 6, 2014
A quick summary of the key facts from the latest RAJAR survey.
91% of the UK adult population tunes into radio each week (48.4 million) for an average of 21.3 hours each.
February 5, 2014
London was chaos this morning (5th Feb 2014) due to the 48 hour tube strike as commuters were stranded at stations and the roads were jammed.
However there are alternatives and our client Citrix used radio advertising to it's full potential to promote its web conference software, GoToMeeting
December 12, 2013
Actively blocking advertising messages by the use of Adblocker or other software apps is becoming frighteningly more common.
The high drive for metric based analysis and mass ad serving to deliver the ‘visit to serve’ ratio that your model demands may be the tipping point for many consumers.
November 19, 2013
Advertising on radio and online audio platforms such as Spotify should be added to your marketing plan and here are 5 simple reasons why.
November 14, 2013
Internet Week Europe was supported again this year with a series of events at the Internet Advertising Bureau’s head office.
Last night we took to the stage along with our peers to discuss the Future of Audio.
October 24, 2013
The votes are in and we can reveal that youth radio is the hero of this quarter’s RAJAR results.
While Kiss posted in biggest ever national figures at over 5 million weekly reach, Capital has been crowned the UK’s biggest commercial radio brand with 7.7 million listeners.
October 18, 2013
There was a very poignant moment for me recently as it was the birthday of two great loves in my life - radio and Spotify.
October 14, 2013
Brands using radio in their advertising are rewarded with almost 8 times their return on investment (ROI).
The research published last week by the Radio Advertising Bureau (RAB) has been a year long in the making, collating data from multiple industries and agencies.
October 9, 2013
Music fans have been gifted with a great new gadget from the BBC.
Playlister is an exciting and innovative addition to any music lover’s software toolkit.
October 8, 2013
On Monday 8th October 1973, LBC took to the airwaves as the UK's first commercial radio station. Radio has come a long way since then, there are now over 300 radio stations and the digital revolution is changing the way we listen.
October 3, 2013
From Monday 7th October London’s Choice FM makes way fro Global’s latest brand, Capital Extra.
Choice FM has been part of London’s radio dial for 18 years, even taking on a Birmingham license for some time.
September 24, 2013
Another accolade for online streaming’s darling, Spotify has proved it’s brand dominance by being the only tech company to break into the Cool Brands top 20 this year
September 19, 2013
There is an interesting debate with using music in commercials. It’s undisputed that music applies a textual and emotive layer to your audio or filmed commercial.
The debate of whether using pre-existing music that has a heritage and resonance with your intended audience or creating a bespoke piece is best.
September 16, 2013
The end of an era for the BBC has proved to be an exciting new chapter for Global’s Choice FM.
Radio’s hip hop music pioneer announced his new weekly show on the station begins this Saturday (21st September) at 9pm.
August 1, 2013
So a quick snapshot of how UK radio has fared in the Q2 RAJAR stats….
Absolute Radio saw great gains adding 590,000 listeners taking its total to 3.8 million. Absolute’s London service was up 10% year on year but the big story is digital station Absolute 80’s which has posted record figures of 1.17 million making it the biggest all digital commercial radio station.
July 25, 2013
Cambridge radio station Star 107 is set for a week long re-brand in honour of newest member to our Royal family.
July 23, 2013
Red Apple Creative and SNK Studios Merger
July 9, 2013
The Advertising Association has published it’s half year report on UK advertising spend. The first quarter has shown growth of 2.4%, however the full year forecast has been downgraded marginally.
July 4, 2013
Congratulations to all of the nominees and winners at this year’s Arqiva Awards, held last night at London’s Westminster Bridge Park Plaza Hotel.
LBC took home a haul of awards with Iain Dale receiving Presenter of the Year (2m+), Dan Freedman winning Journalist of the Year, the station’s PD James Rea won programmer of the Year as well as taking the coveted Station of the Year (2m+) award.
June 26, 2013
Part of a series of guest co-hosts, pop singer Olly Murs is to co-host Alan Brazil's talkSPORT's breakfast show with Alan Brazil.
June 25, 2013
We’re lucky enough to be part of the Internet Advertising Bureau’s Online Audio Council. At the most recent event Audiencenet shared the results of their research into listening habits for all audio.
Radio has had the steady hand of RAJAR to generate its audience research and the RAB for further industry insight and being always curious to the habits of the listening population we were keen to see how much similarity and difference would be found from existing research.
June 11, 2013
The highly anticipated iTunes Radio has been announced with primary launch in the US.
Although the name suggests a content driven radio service, it is in fact much more akin to the streaming services already popular with music fans such as Spotify and Last FM.
June 6, 2013
Radio streaming service TuneIn has raised $25million in it's latest funding round allowing it continue serving and improving it's product currently streaming to 40 million listeners.
June 3, 2013
Scottish sports fans will be thrilled with the news of a new DAB radio station set to launch late July.
Eklipse Sports Radio will focus on sports talk and rock music from it's central Scotland base.
May 20, 2013
Google have delighted music and tech fans with the long awaited launch of their music streaming service, All Access.
Available in the US only (although further rollout is planned), it offers a subscription based service to rival Spotify and Rdio. Apple are also rumoured to be planning a streaming service launch (also subscription based) later this year.
So should Spotify be quaking in their oh-so-on-trend boots? Frankly, no.