Why hello! Let us introduce you to our new Week in Radio blog. It’s designed for us busy audio fanatics who may have missed anything from the past week. So sit back, relax and take in all this weeks’ audio news.
The Advertising Association/Warc Expenditure report published this week shows adspend increased by 5.8% in 2014.
The big news from this quater's RAJAR is the shift in the London commercial radio line up, KISS has taken the number spot for reach for the first time ever.
Notching up 1.912 million listeners the youth brand station is followed by Capital with 1.869 million listeners.
If you were one of the kagool wearing radio brigade anxiously waiting up for another 12 midnight announcement of the ‘mixed bag of results’ (RAJAR W3 2014), then like me you might well have felt slightly overwhelmed at the abundance of the statements of broad data facts hurtling through the ‘twitter-sphere’ like an out of control ‘Tardis’.
Ahoy, Matey (Hello, my friend!)… Its’ international Talk Like A Pirate Day. Albeit a rather strange and unconventional day but one filled with arr..ing and yo-ho-ho..ing. Avast ye (Pay attention) on this fine day we thought we could talk about stations with fitting and unusual names.
Now blimey (something said when one is in a state of surprise) Cornwall’s very own Pirate FM is the perfect station of the day. The station was founded on the 3rd of April 1992 and serves the whole of Cornwall. Ya (you) should take a look: http://www.piratefm.co.uk/.
Tim McCabe Head of Commercial Partnerships at Red Apple Creative and Radio Results, on the latest RAJAR Report: Q2 April-June 2014
It’s Walk to Work week this week (although for those of you affected by the recent tube strikes this may have seemed to have already occurred!)
Not only is walking proven to have beneficial health effect (as well as saving your some cash and the planet some unnecessary Co2!), you can also catch some great entertainment on the move.
A quick summary of the key facts from the latest RAJAR survey.
91% of the UK adult population tunes into radio each week (48.4 million) for an average of 21.3 hours each.
However there are alternatives and our client Citrix used radio advertising to it's full potential to promote its web conference software, GoToMeeting
The high drive for metric based analysis and mass ad serving to deliver the ‘visit to serve’ ratio that your model demands may be the tipping point for many consumers.
Last night we took to the stage along with our peers to discuss the Future of Audio.
While Kiss posted in biggest ever national figures at over 5 million weekly reach, Capital has been crowned the UK’s biggest commercial radio brand with 7.7 million listeners.
The research published last week by the Radio Advertising Bureau (RAB) has been a year long in the making, collating data from multiple industries and agencies.
Playlister is an exciting and innovative addition to any music lover’s software toolkit.
Choice FM has been part of London’s radio dial for 18 years, even taking on a Birmingham license for some time.
The debate of whether using pre-existing music that has a heritage and resonance with your intended audience or creating a bespoke piece is best.