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RAJAR Results: Q2 2017

 

Radio has recorded impressive results as RAJAR has announced 49.2 million adults or 90% of the adult population tuned in to their selected radio stations each week.

This is up by approximately 500,000 adults. The total average number of weekly hours listened to radio for this quarter is 1.03 billion.

Commercial radio has posted its highest ever total audience of almost 35.9 million people in Q2 2017 surpassing the previous record of 35.6 million set in Q2 2016.

Commercial radio also extended its lead over the BBC in terms of total listeners.


National Brands

LBC has hit a reach of 2 million for the first time across the UK, with good increases across many of its programmes.

Radio X is on the up too – with increases in audience size for the station and for Chris Moyles at breakfast.

Sadly not all stations were waking up to positive results, as we saw talkSPORT’s decline continue, with its lowest reach in 7 years – though talkSPORT 2 and talkRADIO are doing well, so hurray!


London Stations

Capital London’s reach is at a 13 year high as it remains the biggest commercial station in the city.

LBC, Smooth Radio and Radio X are all up too.

The top 5 commercial stations in London based on reach in Q2/2017 are as follows:

1. Capital 2.313m

2. Kiss 2.048m

3. Heart 1.7m

4. Magic 1.547m

5. LBC 1.411m

 

The top 5 London commercial stations on share in Q2/2017 are:

1. LBC 7.6%

2. Capital 5.1%

3. Heart 4.3%

4. Kiss 4.1%

5. Magic 3.2%


Digital Radio

61% of the population now tune into digital radio every week.

Heart 80s have posted an impressive debut set of listening figures, with Q2/2017 RAJAR data showing the digital station reaches 852,000 listeners each week.

London DAB stations Chris Country and Thames Radio are up – Chris Country has gone from 23,000 to 33,000 quarter on quarter. Thames Radio – which recently dropped all presenters from its schedule and went non-stop music – has quadrupled its audience reach compared with Q1/17, up from 4,000 to 16,000.


Regional Brands

Smooth North West returns to the biggest station outside London, with 1.17m weekly listeners – its highest ever reach!

Gem 106 had a record high of 518,000 weekly reach – up from 493,000 last quarter and 503,000 last year.

Radio City 2 continues to grow on FM – now at 200,000 weekly listeners from 151,000 this time last year.

Key 103 has dipped this quarter by 30,000 listeners but is up 26,000 year-on-year taking it to 368,000 listeners.


To read more on the RAJAR results click here.

To get a more in depth insight into the radio market and discover how your brand can take advantage of the listening population, get in touch with the Radio Results team here.



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