RAJAR Q3 2016 Updates← Back
89% of the UK adult population are tuning in to radio each week, that’s a massive 48.2 million adults each week.
More people are tuned in now than a year ago.
On average a listener tunes into radio for 21 hours and 30minutes per week.
Almost 6 in 10 adults are listening to radio via a digital platform.
32 million people are tuning in via a connected device (DAB, DTV, Online) - that’s 59% of the adult population in the UK.
London and National
Bauer Media Headlines
Kiss and Magic in top three most listened to radio stations in London.
Kiss is number one at Breakfast in London.
Kisstory claims the biggest digital listening reach overtaking Absolute 80s.
Absolute Radio Network celebrates a record reach of 4.5m listeners and Christian O’Connell has a record 1.9m listeners.
Mellow Magic now reaching 424,000 weekly listeners with Magic Chilled at 240,000 listeners.
Dee Ford, Group Managing Director Radio, Bauer Media, said: “We are celebrating yet another strong set of results for Bauer’s national and local brands. Stellar performances from Absolute Radio, and KISSTORY have underpinned an all-time record reach for Bauer.”
Global Radio Headlines
Capital FM is the most listened to radio station in London, followed by Kiss and then Magic.
The Capital Brand reaches a record audience of 8.7m listeners nationwide, but drops in London by 253,000 listeners.
Classic FM has added more listeners this quarter. The most digitally engaged audience has a 5.3m weekly reach.
LBC gets a record 1.8m UK listeners each week but loses 301,000 people in London, taking it to 991,000. Leading the way in Market Share at 5.1.
Chris Moyles has lost 36,000 listeners in London but adds 9,000 nationally. Radio X UK has increased from 1.256m to 1.189m listeners.
Heart Extra in its first RAJAR reaches 664,000 listeners.
Ashley Tabor, founder & executive president of Global, said: “I’m incredibly proud that Global has achieved another record high reach, hours and share, with 24.6m tuning into a Global station every week and 4 of our brands scoring all time highs. That’s a pretty special RAJAR card.”
The Wireless Group Headlines
TalkSPORT is not on a winning streak with figures down to 2.857m weekly reach.
TalkRADIO gets an extra 80,000 listeners with 304,000 listeners per week, Julia Hartley-Brewers mid morning slot has doubled.
Virgin Radio has lost 64,000 listeners since the launch, with 345,000 listeners per week.
TalkSPORT 2 drops from 285,000 to 250,000 listeners weekly.
Scott Taunton, Wireless Group’s Chief Operating Officer, said: “The current political climate has obviously paid dividends for talkRADIO, and the station has done a brilliant job of really getting under the skin of issues such as Brexit and the US Elections and what they mean for the British public. It’s also pleasing to see talkSPORT remaining strong, with listeners continuing to tune in and to listen for longer.”